An Evening with Sarah Wood, Co-Founder of Unruly

On Wednesday, September 26th, WiTT was very pleased to host a special evening with Sarah Wood, CEO and co-founder of video ad tech company Unruly. Unruly is one of the world’s most innovative ad tech companies; it employs 300 people globally and was acquired by News Corp in 2015 for £114 million

Sarah discussed her experiences of co-founding Unruly; growing the business and expanding internationally; selling the business; working with new owners; and working with her husband. She also talked about her new book, Stepping Up: How to Accelerate Your Leadership Potential.


Sarah Wood speaks at a special WiTT dinner


Stepping Upis a breakthrough leadership manifesto which urges everyone to transform business culture for the better. It’s a call to arms and a practical toolkit for building quality leadership. The book asserts the need for more diverse leaders at all levels and from all backgrounds in today’s business world. It dares everyone and anyone to step up and lead in a disrupted world where success depends on harnessing technology, embracing our humanity and leaning into change.

You can purchase a copy of Sarah’s book at a discounted price here:


Sarah Wood

Sarah Wood is co-founder and CEO of video ad tech company Unruly, where she ensures the company delivers the most awesome social video campaigns on the planet. 91% of Ad Age 100 brands trust Unruly to connect with audiences at speed and scale across the Open Web. Unruly has a presence across 20 different locations, employs 300 people and was acquired by News Corp in September 2015.

Sarah has been named Veuve Clicquot Businesswoman of the Year, Business Insider’s #3 Coolest Woman in Tech, CEO of the Year at Europas, City AM Entrepreneur of the Year, and one of Ad Age’s 20 Women to Watch in Europe.

She is a member of the London Mayor’s Business & AccelerateHER Advisory Boards, is a Technology Ambassador for London and was awarded an OBE in June 2016. Sarah is the author of Stepping Up: How to Accelerate Your Leadership Potential, published by Pearson, and is also an associate lecturer at the University of Cambridge, where she teaches a course in Mash-Ups, Memes and LOLitics: Online Video Culture and the Screen Media Revolution